Urinary incontinence - Treatments and Prevention
- Aug 20, 2021
- 4 min read
Updated: Aug 27, 2025
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Urinary incontinence is the unintentional passing of urine.
It's a common problem thought to affect millions of people. The severity ranges from occasionally leaking urine when you cough or sneeze to having the urge to urinate that's so sudden and strong you don't get to a toilet in time.
While age can play a role in the development of urinary incontinence, getting older does not mean that urinary leaks are an inevitable nuisance and therefore, not a real health concern.
Stress incontinence is probably most common in women, where the abdominal muscles weaken due to coughing, sneezing and lifting puts pressure on the abdomen and causes urine to leak.
Apart from this, there is urgency incontinence, the inability to hold urine long enough to reach a restroom. It can also be associated with having to urinate often and feeling a strong, sudden urge to urinate.

When leakage occurs when the quantity of urine produced exceeds the bladder’s capacity to hold it, it is called overflow incontinence. Sometimes, due to an illness, injury, or other conditions, there is urine leakage due to difficulty reaching a restroom in time, this is called functional incontinence.
Diagnosis of urinary incontinence may include, a physical exam followed by an ultrasound and in most cases residual urine analysis to check for signs of an infection or protein in the urine.
Half of all women will experience issues in their lifetime - Pregnancy, childbirth, and menopause (hormonal fluctuations) may contribute to urinary incontinence in women. This doesn’t mean that nothing can be done about it.
Urinary Incontinence Treatment and Management
Less than 40% of women report seeking treatment for urinary incontinence, often because of the belief that it’s a normal part of ageing and that nothing can be done. This misconception can have devastating consequences on quality of life.
Treatments for urinary incontinence could vary depending on the severity of the symptoms. These include pelvic floor exercises, lifestyle and diet changes and bladder training. However, there are several preventive methods that save the shame, embarrassment and stress that may be associated with having the condition.
In the last few years, there has been some innovation in this space - to combat urinary incontinence by providing discreet hygiene products from companies and startups like Attn Grace with eco-friendly pads, liners and briefs, speaxbythinx - an absorbent underwear for women, privywoman which makes an FDA cleared soft patch an over-the-counter product that prevents light to moderate bladder leaks before they happen.
Several innovations now address urinary incontinence through non-invasive treatments for the condition. Myinnovo is a device that helps the treatment of urinary incontinence by making a wearable, non-invasive device that helps people treat their bladder leaks by strengthening the muscles of the pelvic floor.
Elitone1 is an FDA-cleared at-home non non-intrusive device to treat bladder leaks. It is a first-of-its-kind, external pelvic floor exerciser that’s worn under your clothes for just 20 minutes a day.
Elvie is an award-winning pelvic floor trainer with biofeedback to strengthen and tighten your pelvic floor.
Carin - a patented smart underwear pairs with a wearable sensor and tracking app to create a tailored exercise program designed to eliminate leaks in a matter of weeks.
Contrelle is a soft, gentle bladder support that comes with a reusable applicator. It’s similar to a tampon so is easy to insert and remove, although works very differently. It is clinically proven to reduce the amount (and frequency) of bladder leakage caused by Stress Urinary Incontinence.
If non-surgical treatments do not work, then surgery is an option.
Always consult with a healthcare professional for the best option that suits you.
No woman needs to suffer with this issue anymore- with access to the right knowledge and these innovative products, urinary incontinence can be prevented, managed and in the long run treated.
Want help working on your pelvic floor, try our pelvic floor program
Related products
Reusable Portable Stand and Pee Urination Device for Women - Pack of 1
Wellness Urine Test Kits | Instant At-Home | Track 10+ Parameters (Pack of 3)
Wash & Reusable | Absorbs Light Urine Leaks | Anti Bacterial, Hygienic & Leakproof | Pack Of 2 | Black & Navy Blue | XL
Period Protection Underwear for Women - Bikini Letter Underwear - Discreet Menstrual Period Panties Black
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